Sep 24, 2007 · "Teresa da Silva Lopes has produced a comprehensive book on the history and expansion of the international alcoholic beverages industry, focusing on the development of global brands. The author demonstrates a profound understanding of the complex nature of this industrial development and of the economic theories of international business. Sep 24, 2007 · Global Brands: The Evolution of Multinationals in Alcoholic Beverages Cambridge Studies in the Emergence of Global Enterprise: Author: Teresa da Silva Lopes: Publisher: Cambridge University Press, 2007: ISBN: 1139463713, 9781139463713: Subjects. Global Brands explains how the world's largest multinationals in alcoholic beverages achieved global leadership; the predominant corporate governance structures for firms' marketing-based industries; and why these firms form alliances with direct competitors.Cambridge Studies in the Emergence of Global Enterprise: Global Brands: The Evolution.
Get this from a library! Global brands: the evolution of multinationals in alcoholic beverages. [Teresa da Silva Lopes] -- In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have. Get this from a library! Global brands: the evolution of multinationals in alcoholic beverages. [Teresa da Silva Lopes] -- 'Global Brands' explains how the world's largest multinationals in alcoholic beverages achieved global leadership and considers the. Global Brands: The Evolution of Multinationals in Alcoholic Beverages. By LopesTeresa da Silva. New York: Cambridge University Press, 2007. xxii303 pp. Illustrations, tables, appendix.
1 Brands and the Evolution of Multinationals Issues This book is concerned with the growth of multinational ﬁrms in the global alcoholic beverages industry since 1960.1 This is a period when the indus- try underwent several major changes, the most signiﬁcant of which was a. Global brands: the evolution of multinationals in alcoholic beverages / Teresa da Silva Lopes. p. cm. – Cambridge studies in the emergence of global enterprise. For these firms, the critical intellectual property is trademarks. Global Brands, first published in 2007, explains how the world's largest multinationals in alcoholic beverages achieved global leadership; considers the predominant corporate governance structures for such firms; and looks at why these firms form alliances with direct competitors.
Global Brands: The Evolution of Multinationals in Alcoholic Beverages Cambridge Studies in the Emergence of Global Enterprise Read more Knowledge and Competitive Advantage: The Coevolution of Firms, Technology, and National Institutions Cambridge Studies in the Emergence of Global Enterprise. 40. Lopes, T. da S., ‘Brands and the evolution of multinationals in alcoholic beverages’, in Proceedings from European Business in the Global Network - Annual Conference of the European International Business Academy, CD ROM Maastricht, December 2000. 41. Buy Global Brands: The Evolution Of Multinationals In Alcoholic Beverages Cambridge Studies in the Emergence of Global Enterprise Reprint by Lopes, Teresa Da Silva ISBN: 9781107669734 from Amazon's Book Store. Everyday low prices and free delivery on eligible orders. Global Brands explains how the world’s largest multinationals in alcoholic beverages achieved global leadership; the predominant corporate governance structures for firms’ marketing-based industries; and why these firms form alliances with direct competitors. Brands also determine the waves of mergers and acquisitions in the beverage industry. 9 Teresa da Silva Lopes, Global Brands: The Evolution of Multinationals in Alcoholic Beverages, New York: Cambridge University Press, 2007. 10 Jain, Subhash C. 2007, “State of the art of international marketing research: directions for the future”, Journal of Global Business Advancement, Vol1, No1, pp.4-19.
‘The growth and survival of multinationals in the global alcoholic beverages industry’, Enterprise and Society, Vol.4, No.4 2003: 592-98. ISSN: 1467-2227. ‘Brands and the evolution of multinationals in alcoholic beverages’, Business History. Professor Teresa da Silva Lopes was awarded a Highly Commended Excellence Award for the. Global Electrification: Multinational Enterprise and International Finance in the History of Light and Power, 1878-2007 William J. Hausman, Peter Hertner, Mira Wilkins This book examines how multinational enterprises and international finance influenced the.
Enterprise & Society 4.4 2003 592-598 The global alcoholic beverages industry offers the interesting case of a non–science-based industry in which firms have both survived a long time and.
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